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Degree in Exercise & Health Fitness (Bsc.) Course Content:

1. Management in Exercise & Health Fitness

· Strategic Planning - principles of management in the exercise & health fitness sector

· Time Management - time, planning and scheduling tasks and projects.

· Delegation - delegating work and empowering team members.

· Best Practice - use of best practice theories and techniques for managing oneself and one’s team.

· Improvement of standards and delivery.

· Motivation - motivating keys to managing people, attitudes and values

· Leadership - leading an effective management team.  

2. Financial Management in Exercise & Health Fitness
· Financial management and application.

· Budget preparation and budget development.

· Collecting, analysing and communicating financial information.

· Innovation and entrepreneurship, management of working capital.

· Cash flow projections, bank reconciliation's, Ethical practice and effective use of financial resources

3. Public Relations & Marketing in Exercise & Health Fitness

· Positive and effective public relations and marketing.  

· Marketing strategies, product and brand management.

· Service marketing and pricing strategies.

· Marketing Research.

· Product and brand management.

· Customer behaviour and customer policies.

· Providing leadership in the development of effective public relations and marketing strategies.

4. Human Resource Management in Exercise & Health Fitness

· Planning, recruitment and selection processes

· Employment legislation.

· Health and safety in the workplace, staff reviews, performance appraisals and reward

management schemes.

· Continuing professional development of management and reflection on learning and personal

development planning for staff.

· Development of communication skills which including conflict resolution strategies in the  Exercise &

Health Fitness Sector.

CONTINUE YOUR EDUCATION: Progress your NFQ Level 6, fitness instructor qualification, (Certificate) to Diploma, NFQ Level 7 (DEHF) or Degree, NFQ Level 8 (Bsc.)

Graduates of the Bachelor of Science in Exercise & Health Fitness are qualified to apply their knowledge, skills and competencies so as to provide direction, leadership and professional expertise at the highest management & promotional levels in the Exercise & Health Fitness sector. Employment varies from areas such as business management, human resources, event management and marketing in Exercise & Health Fitness to public service areas such as health promotion, and researching /developing policy for diverse populations.   The B. Sc. programme year places a strong emphasis on entrepreneurial skills and setting up your own business within the sector.

Course Content Cont.